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Is there enough business to go around?

Photo by foxontherun

“What if she gets the business over me?” “My business is already struggling – I can’t compete with another company.” “Maybe I don’t have what it takes – she seems to be doing so much better than me.” Have you ever heard yourself saying (or thinking) one of these statements? When I first started out…

7 Ways a Marketing Calendar Will Grow Your Business

Marketing Calendar 2012

*Photo Credit: Chiot Run . I resist planning. It’s the explorer and seeker in me. I’m spontaneous. I’m an idea person. I’m right-brained all the way. Excel spreadsheets make me want to vomit. Literally. And yet, I have realized that when it comes to business, the old maxim is entirely true – “Failing to plan…

Are you overlooking the obvious?

The Crossroads USP

. You may just be. It’s not uncommon – particularly for women. I see it again and again. And it’s a profit killer, a happiness zapper and a business buster. Can you guess? (it’s going to seem too easy once I say it…) The most obvious business strategy in your arsenal is to leverage the…

You are amazing.

New Possibilities

As we enter a new year, I’d like to remind you that… You are …Incredible, just because you’re you. You are …Powerful beyond measure. You are …Going to make it. You are …More than enough – just as you are. You are …Unique, different and special. You are …Willing to do whatever it takes to…

A brain surgeon’s guide to building a thriving business

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Picture this. You’re lying on a hospital operating table, waiting to have your brain cut open. There’s a tumour inside, and it’s gotta get out or things aren’t looking so rosy for you. You’ve mentally prepared as best you can, you’re anxious to have the surgery over with and you’re just hoping beyond hope that…

How to get over the haters

Ignore the Haters

You’re in business to make an impact and an income, right? You know that you’ve got to have a compelling message or you’re sunk. You know that you can’t possibly serve everyone – that’s why you have a niche. And you know that great brands take a stand for what they believe in and aren’t…

Cyber Monday Sale: The Brand & Biz Detox

Business help

Let me ask you… What IS the current state of your business? Are clients pouring in to work with you? Is the money flowing freely? Do you have a clear, compelling message you’re able to confidently shout from the rooftops? Listen – I’m not going to sugarcoat it. We’re just weeks away from the end…

The 2011 Gratitude List

Give Thanks

Happy American Thanksgiving! While we Canadians celebrated our Thanksgiving last month, I wanted to take this cold, wintery day to write my 2011 gratitude list. Maybe it’s the fire and the Christmas music and the hot coffee as I sit here at Starbucks, but for whatever reason, I’m feeling very grateful today. So, as you…

7 strategies to uncover your brand’s voice

Brand Voice

Does your brand sound like you? Do people know it’s you before they get to your byline? Do they share your messages with love, exclaiming your writing magnificence? Do they eagerly await your next blog post or email message? No? Then you’ve got a brand voice problem. We’ve been talking a lot about digital copycatting…

Setting Me-Too Brands Ablaze

Me-Too Brands Ablaze

A fire was lit yesterday. After yesterday’s teleclass, “The Cure for the CopyCat Brand,” women started emailing me saying that they’ve had elements of their brand copied. And some even had the courage to cop to the fact that they had done it themselves. Brilliant. It means that people are starting to think about it….