How to gain more control by designing your ideal week (BPP #023)

How to gain more control by designing your ideal week (BPP #023)

Squirrel! Your phone vibrates as a text comes through, your email pings and your little one asks for a cookie while you’re speaking with a potential client on that phone. You feel pulled at from every direction, but as an entrepreneur you also feel that you are required to be available for every distraction that gets thrown at you in any given moment. How do you combat that sense of defeat before you even begin your week? Can it really be as simple as designing it ahead of time? What’s the point if the busy-ness of it all is just going to disrupt the best laid plans? Living life by design puts you in the driver’s seat and allows you to solidify your own agenda before it gets taken over by the demands (or plans) of others. Think about it: why does someone else’s agenda or even lack of planning constitute an emergency on your part? Why do we live in the belief that it’s required of us to respond to the pings and beeps as they arrive? Gaining more control by designing our ideal week puts our priorities at the forefront, and therefore gives us pause to consider our actions or reactions before we succumb to the week in and week out hamster wheel of circumstance. After all, if we don’t execute on our own business goals and live our values, we pay the ultimate price of not experiencing the success that we started out to achieve. Join me on the podcast as I share how I set up my ideal week, along with how to get the...
Nothing is ever wasted, it is all useful (BPP #020)

Nothing is ever wasted, it is all useful (BPP #020)

Here’s a couple of patterns I see play out again and again at this time of year. Pattern #1: To completely ignore all past business missteps and hard knocks, in favour of focusing on the bright shiny future and possibility. Pattern #2: To completely dwell in the past, get locked in a story/personal narrative, and never go beyond it. Naturally, neither are constructive. Pattern #1 misses the critical opportunity and gift of past experience to shape the future direction and decisions we will need to make in business. Pattern #2 keeps us stuck, miserable and never moving forward. It does a number on our self-confidence and worth, and becomes a never-ending destructive cycle of doubt, shame, fear and guilt. I want you to embrace a third pattern. One that holds the perspective that nothing you’ve done is ever wasted, and contains valuable inside to drive your business forward, while not keeping you locked in past mistakes or regrets. The idea of making New Year’s Resolutions has come under fire the past few years because they simply set us up for failure. Why is that, do you think? We talked last week about implementing an intention for the year and how it differs from goals or resolutions. Along with setting an intention, reflection is a necessary tool to replicate more of what works and to learn lessons from what didn’t. As you review the past year, regardless of when you’re starting, do so with a perspective of curiosity rather than judgment. The past is the past, and the future still awaits your design. Learn from the triumphs and the challenges...
The key ingredient to have a stand-out year (BPP #018)

The key ingredient to have a stand-out year (BPP #018)

in·ten·tion·al inˈten(t)SH(ə)n(ə)l/ adjective done on purpose; deliberate; done in a way that is planned. I know, I know. We hear repeatedly how ‘this one thing’ will change everything, but when we peel back the layers it becomes apparent that ‘this one thing’ consists of a thousand other steps before we can bring it all together. The reality is that there will always be steps we need to take to get where we want to go. But how can we possibly maintain our grit and determination to get there when we are constantly bombarded with distractions and circumstances? All you need to do is have a couple of kids to realize that the road ahead is anything but straight and narrow, so how can you help yourself stay on that winding road without sliding down the slippery slope of living an average year? As Robin Sharma says, “Postponing your greatness is a recipe for heartbreak; and being casual about the life you deserve leads to casualty.” Do you feel yourself heading towards heartbreak because you have postponed yourself or your business too many time? Is this the year you decide to stop postponing the possibilities, realize your dreams or experience a slam dunk in your business growth? You know you are in charge of your own destiny, but you feel the need for something more – an injection of some kind to breathe excitement into your planning. Well, ‘this one thing’ could possibly make all the difference for you, in order to have that stand out year you so desire. “Done in a way that is planned.” That’s how the...
Behind-the-scenes: Why I switched from Aweber to ConvertKit

Behind-the-scenes: Why I switched from Aweber to ConvertKit

After more than eight years with Aweber, I decided to make the switch the ConvertKit. This was a decision I had been considering for some time (making a switch in general), and more recently by debating the merits of ConvertKit. Just in case you’re new to the whole email marketing landscape, Aweber (along with MailChimp, ConvertKit, InfusionSoft, Ontraport and countless others) are email marketing systems designed to allow you to capture subscriber emails and then send them direct messages straight to their inbox. Some are very basic doing only email marketing, and some are full service systems that also include commerce and CRM capabilities. Email marketing is such a critical component of business for most companies (with the rare exception) because you able to communicate with your audience in the place they spend a good chunk of time (their inboxes). You also have the added benefit of building an asset (an email list) that no external platform (I’m talking to you Facebook) can mess with. And they want to hear from you! By subscribing, they’ve raised their hand to say that they’d like more information about you and your business. Today, I want to take you behind-the-scenes as to why I made the switch from Aweber – a long-standing, popular solution, to the new up-and-coming ConvertKit. Because switching everything and everyone over is not an insignificant undertaking – so I want to be sure you make that choice wisely. Let me say right out of the gate, that I would still recommend Aweber to business owners. It’s a great solution and is well regarded in the industry, particularly for their rigour...
Behind-the-scenes: How I use CoSchedule to manage my content 

Behind-the-scenes: How I use CoSchedule to manage my content 

I’m a big believer in using technology to help your business run better. In fact, I put together an entire PDF download of all the tools I use to power my business. You can find it by clicking here.  And while there are many great tools out there, there are a few that are too good not to bring extra attention to. That’s how I feel about CoSchedule. Welcome to another behind-the-scenes post showcasing a few of my most beloved tools and exactly how I use them daily. This week I’m showing you the amazing power of CoSchedule. Missed last week’s post? Click here to read about my love for Evernote. When I discovered CoSchedule, my first reaction was, “Finally! I have been waiting for this for years!” After using, or more accurately, trying to use a number of tools to manage my content – from Excel to the WordPress Editorial Calendar to a paper version to even my beloved Evernote – I simply wasn’t happy with the way any of them worked in my business. Some were clunky, some required I use tools I loathe (anyone else hate Excel as much as me??) and some just weren’t robust enough to be entirely useful. That all changed when CoSchedule entered the scene (and it’s only gotten better since I first signed up!). CoSchedule is a complete editorial and marketing calendar tool to enable you to plan out all of your online marketing efforts – from blogging to social media to podcasting to videos and more. And it’s visual. This is one of the main reasons I was attracted to it – I like...
Behind-the-scenes: How I use Evernote to be more efficient and stay focused

Behind-the-scenes: How I use Evernote to be more efficient and stay focused

I am constantly asked how I use Evernote. So today, as part of a three-part series, I’d like to take you behind-the-scenes and show you exactly how I use Evernote to power my business. Stay tuned next week for a behind-the-scenes look at how I manage my content marketing, and then the following week for a look into why I switched from Aweber to ConvertKit. Evernote has long been my favourite tool, and the one I use daily. The way I’ve used it has changed over the years, but its value to me never has. In fact, as I set up new systems and advance the way I use Evernote, it’s value to my business only continues to increase. First, know that I am a tech lover and often an early adopter. I’ve been using Evernote actively since July 5, 2009, and my use has only grown over the years. And while I’m often a loyalist to tools I love, I won’t continue to use them if they don’t integrate and work across all my business platforms. This is one of the many things I love about Evernote – it integrates with many of the tools I already use. So let me show you the way I’ve set up Evernote for my business (and life).  I don’t intend for this to be an Evernote tutorial, but rather a glimpse into how Evernote can actually be applied. I often can figure out *how* to use something, but love to see how other people are putting it to use. That’s the purpose of today’s post. If you are looking for a comprehensive step-by-step users manual, I highly...

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