How to Bring a New Idea to Life in 7 Steps

How to Bring a New Idea to Life in 7 Steps

“Soon is not as good as now.” ~Seth Godin It’s one thing to have a notebook filled with killer ideas. It’s quite another to take those ideas and execute on them. I’ve got more ideas than I do lifetimes, which means I have to regularly discern between an idea that needs to stay an idea and an idea that’s truly viable. I make this a regular part of my annual planning process , and I review on a quarterly basis. Maybe you can relate? You’ve got a great idea and you’re excited about getting it out into the world, imagining the difference it could potentially make for your business. You have a gut feeling about this one, and you’re not going to let it die on the sidelines along with all the others that seemed smart at the time, and then lost their luster. You’re ready to begin. To get it out into the world. To move from an idea into action. Let’s talk about how you’ll do that. I want to give you a simple 7-step roadmap to follow to help you hit on all the key project development elements. Use this for any new project – big or small. Step #1: IDEATION — Come up with your big idea. This is the idea-generating stage where you’re either bouncing between a number of different ideas, or you’ve got one identified and tagged to explore. For most entrepreneurs, this is the easy step as ideas always seem plentiful compared with the time we have to execute on them. That said, if idea generation is a challenge for you, my best advice...
Behind-the-scenes: Why I switched from Aweber to ConvertKit

Behind-the-scenes: Why I switched from Aweber to ConvertKit

After more than eight years with Aweber, I decided to make the switch the ConvertKit. This was a decision I had been considering for some time (making a switch in general), and more recently by debating the merits of ConvertKit. Just in case you’re new to the whole email marketing landscape, Aweber (along with MailChimp, ConvertKit, InfusionSoft, Ontraport and countless others) are email marketing systems designed to allow you to capture subscriber emails and then send them direct messages straight to their inbox. Some are very basic doing only email marketing, and some are full service systems that also include commerce and CRM capabilities. Email marketing is such a critical component of business for most companies (with the rare exception) because you able to communicate with your audience in the place they spend a good chunk of time (their inboxes). You also have the added benefit of building an asset (an email list) that no external platform (I’m talking to you Facebook) can mess with. And they want to hear from you! By subscribing, they’ve raised their hand to say that they’d like more information about you and your business. Today, I want to take you behind-the-scenes as to why I made the switch from Aweber – a long-standing, popular solution, to the new up-and-coming ConvertKit. Because switching everything and everyone over is not an insignificant undertaking – so I want to be sure you make that choice wisely. Let me say right out of the gate, that I would still recommend Aweber to business owners. It’s a great solution and is well regarded in the industry, particularly for their rigour...
5 helpful steps to take before you begin a new project

5 helpful steps to take before you begin a new project

It’s the season of action and energy. After months of rest and play, we’re officially in back-to-school, back-to-business, back-to-life mode. Everywhere you look, people are digging in and making stuff happen. And for many of us, that means getting a new (or neglected) project up and running – whether that’s building a new product or program, offering a new service, finally getting those business systems in place, writing a book/ebook/freebie or launching a new workshop. Today, I want to go practical and give you five helpful steps you can take before you begin that new project. These steps will help set you up for success and get you started on the right foot. Step #1: Get clear on the scope, the why and the objective of the project Before you begin, you need to be clear on what your project is, why you’re doing it and what you hope the outcome will be. I’ve seen too many entrepreneurs start something just because it seemed like a good idea in the moment or they saw someone else do it and figured they should too. This is not a strategic way to make decisions in your business. Any project you start takes effort, resources and time — all that could be allocated to something else — so be sure that what you’re embarking on is the best strategic move for your business, right now. Knowing your why means that you have a bigger vision and purpose behind the project. This is what will keep you moving forward when you get into the messy middle (read: it feels hard). And finally, you...
When minor tasks aren’t so minor

When minor tasks aren’t so minor

Are minor tasks taking you all day? Let’s face it – it’s easy to get to the end of the day and realize we’ve spend the bulk of it dealing with the minor and minutia. If you find yourself spending all day to compose an email, write and article, or create a memorable video, chances are that you’re getting very, very distracted. Rather than get to theoretical about what’s getting in the way of your focus (we’ll save that for another post), I simply want to give you some easy-to-apply distraction-busting tips. Because remember, working better doesn’t mean working harder. These are simple tips that carry a powerful punch: 1. Kill your internet. Your mind will be blown at how much more productive you are at a computer with no internet connection. No “research” that transforms into a search for the perfect crazy cat video. No twitter, IM, phone, or any other element that crushes your time. Gather your research materials, and when it’s time to put rubber to the road, cut your internet off – it’s too tempting to write when a stress reliving diversion is just a mouse click away. When I’m really getting distracted, I grab my notebook and a favourite pen and head for the closest coffee shop or outdoor area. Some of my best ideas have come without a tech boost. 2. Addition by subtraction. The brain works in very strange ways. The more stuff you can see, the more your brain can latch onto it and create an “urgent matter” in your brain – notice how easy it is to get distracted by...
BPP #010: Growth Strategy No. 5, Think big and far, act small and soon

BPP #010: Growth Strategy No. 5, Think big and far, act small and soon

Welcome to episode #5 of the Growth Series! In the previous four episodes we talked about how to deadhead your business, and how to position it for smart growth, how to leverage the 3 key ways to grow and how to cultivate a growth mindset. Missed them? Catch up here BPP #006  or BPP #007  or BPP #008 or BPP #009. Today we’re talking about how to think big and far, but act small and soon. Because strategic growth comes from being able to cast a powerful vision, but anchor it in the day-to-day actions that will make it a reality. Bottom line? You need to do both. Or, you need to hire someone to help you with the skill set you don’t have. Enjoy the episode:     Growth Strategy No. 5: Think big and far, act small and soon. Click To Tweet Business truism: To walk with the giants, you’ve got to start with baby steps. Click To Tweet Success is built in the actions you take today. Click To Tweet If you don’t know where you’re headed, you’ll never get there. Click To Tweet Resources mentioned: >>> The Tools I Use pdf download<<< My PRO Plan Early Bird Notification List  Double Double – Cameron Herold  StrengthsFinder 2.0 – Tom Rath  Erin Cassidy at ArtSocial (my amazing graphic designer) Thanks for listening! I want to thank you for listening and to those that have taken the time to review the show. If you like the Beyond PRO Podcast, please consider leaving an honest review in iTunes. Your review goes a long way to help this podcast get found by more people. Thank you! You...
BPP #008: Growth Strategy No. 3, Leverage the 3 key ways to grow

BPP #008: Growth Strategy No. 3, Leverage the 3 key ways to grow

Welcome to episode #3 of the Growth Series! In the previous two episodes we talked about how to deadhead your business, and how to position it for smart growth. Missed them? Catch up here BPP #006  or BPP #007. On today’s episode, I’m going to demystify what it takes to grow a business. At a macro level, there really are only four ways to grow – and we’re going to focus on just three of those. Let’s go beyond bright shiny tactics and hone in on the three strategic ways you can start to grow your company now. Go have a listen, and then work through the printable that accompanies this episode. Use it to identify the growth strategy that would best support your business at this time.       Leverage the 3 key ways to grow. Click To Tweet How to stop overcomplicating, overworking and overspending in your business. Click To Tweet Business growth boils down to these three things. Click To Tweet   Resources mentioned: Leverage the 3 key ways to grow — free printable BPP #006: Growth Strategy No. 1, Deadhead your business  BPP #007: Growth Strategy No. 2, Position your business for smart growth Built to Sell – John Warrillow    Subscribe to the next three Growth Series episodes!   Thanks for listening! I want to thank you for listening and to those that have taken the time to review the show. If you like the Beyond PRO Podcast, please consider leaving an honest review in iTunes. Your review goes a long way to help this podcast get found by more people. Thank you! You can review &...

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