30 Powerful Ways to Spring Clean Your Business (Part 3)

30 Powerful Ways to Spring Clean Your Business (Part 3)

Spring is the time of plans and projects. ~Leo Tolstoy Today we continue with part three of our six-part series, 30 Powerful Ways to Spring Clean Your Business. If you missed the first and second installment, you can find them here and here. This series is inspired by my CEO Fast Track guide, which you can find here, where I lay out the 6 core CEO disciplines required to move beyond the busywork, and find time to work ON not just IN your business. In this episode, we’re going to be talking about the third discipline – Creation & Optimization. Enjoy!   It’s time to spring clean your business! Here’s part three of @steph_pollock’s 6-part series. Click To Tweet Full Transcript Today we continue with part three of our six-part series, 30 Powerful Ways to Spring Clean Your Business. If you missed the first and second installment, you can find them here and here. This series is inspired by my CEO Fast Track guide, which you can find here, where I lay out the 6 core CEO disciplines required to move beyond the busywork, and find time to work ON not just IN your business. In this episode, we’re going to be talking about the third discipline – Creation & Optimization. Most entrepreneurs want to create multiple revenue streams, leverage their time and increase their results. But finding the time to actually create that new course, or optimize a sales process can be most challenging. In this CEO Discipline, you are either deep in creation mode to bring something new to market or you are looking at how you...
30 Powerful Ways to Spring Clean Your Business (Part 2)

30 Powerful Ways to Spring Clean Your Business (Part 2)

No matter how long the winter, the spring is sure to follow. ~Proverb Today we continue with part two of our six-part series, 30 Powerful Ways to Spring Clean Your Business. If you missed the first installment, you can find it here. This series is inspired by my CEO Fast Track guide – where I lay out the 6 core CEO disciplines required to move beyond the busywork, and find time to work ON not just IN your business. In this episode, we’re going to be talking about the second discipline – Relationship Nurturing. Enjoy!   SPONSOR: Today’s episode is brought to you by – Done-for-you scripts for business leaders. Stop struggling to find the right words, and use mine instead. Over 50 scripts to help you navigate any conversation with confidence and ease. Visit Communicate Like a PRO and use discount code SPRING to save $15 before May 12th.  Full Transcript Today we continue with part two of our six-part series, 30 Powerful Ways to Spring Clean Your Business. If you missed the first installment, you can find it here. This series is inspired by my CEO Fast Track guide – where I lay out the 6 core CEO disciplines required to move beyond the busywork, and find time to work ON not just IN your business. In this episode, we’re going to be talking about the second discipline – Relationship Nurturing. Show me a successful business, and I’ll show you a CEO who knows how to build strategic, mutually beneficial relationships. Because business is about people. And yet, in the day-to-day grind of all the things that...
30 Powerful Ways to Spring Clean Your Business (Part 1)

30 Powerful Ways to Spring Clean Your Business (Part 1)

Can words describe the fragrance of the very breath of spring? ~ Neltje Blanchan Today I’ve got something fun and hopefully useful for you, as we dive right into these beautiful spring months. Over the next six episodes, I’m going to give you 30 powerful ways to spring clean your business. Spring, or fall for our southern hemisphere readers, is a great time of year to do a little pruning, clear the cobwebs and get your business organized and running efficiently. Whether we’re just coming off a long, cold winter or a slow summer, this time of year tends to inspire action and movement. Maximize this energy by tending to areas of your business you might have ignored for far too long. So in the spirit of you taking action each week instead of just having a long list, you read once and then move on from, we’re going to break this up into a 6-part series based on my CEO Fast Track Guide. This guide addresses one of the biggest challenges any CEO faces – how to find time for the work that matters most and how to discern what the work is in the first place. Because I want your spring cleaning to be strategic and impactful. While updating your Twitter bio might need to be done as part of this, my goal with this series is to dive a little deeper to address some core business activities you need to put your time and attention to for longer term growth and sustainability. In today’s episode, we’re going to look at the first CEO Discipline: Strategic Planning...
How to Bring a New Idea to Life in 7 Steps

How to Bring a New Idea to Life in 7 Steps

“Soon is not as good as now.” ~Seth Godin It’s one thing to have a notebook filled with killer ideas. It’s quite another to take those ideas and execute on them. I’ve got more ideas than I do lifetimes, which means I have to regularly discern between an idea that needs to stay an idea and an idea that’s truly viable. I make this a regular part of my annual planning process , and I review on a quarterly basis. Maybe you can relate? You’ve got a great idea and you’re excited about getting it out into the world, imagining the difference it could potentially make for your business. You have a gut feeling about this one, and you’re not going to let it die on the sidelines along with all the others that seemed smart at the time, and then lost their luster. You’re ready to begin. To get it out into the world. To move from an idea into action. Let’s talk about how you’ll do that. I want to give you a simple 7-step roadmap to follow to help you hit on all the key project development elements. Use this for any new project – big or small. Step #1: IDEATION — Come up with your big idea. This is the idea-generating stage where you’re either bouncing between a number of different ideas, or you’ve got one identified and tagged to explore. For most entrepreneurs, this is the easy step as ideas always seem plentiful compared with the time we have to execute on them. That said, if idea generation is a challenge for you, my best advice...
Behind-the-scenes: Why I switched from Aweber to ConvertKit

Behind-the-scenes: Why I switched from Aweber to ConvertKit

After more than eight years with Aweber, I decided to make the switch the ConvertKit. This was a decision I had been considering for some time (making a switch in general), and more recently by debating the merits of ConvertKit. Just in case you’re new to the whole email marketing landscape, Aweber (along with MailChimp, ConvertKit, InfusionSoft, Ontraport and countless others) are email marketing systems designed to allow you to capture subscriber emails and then send them direct messages straight to their inbox. Some are very basic doing only email marketing, and some are full service systems that also include commerce and CRM capabilities. Email marketing is such a critical component of business for most companies (with the rare exception) because you able to communicate with your audience in the place they spend a good chunk of time (their inboxes). You also have the added benefit of building an asset (an email list) that no external platform (I’m talking to you Facebook) can mess with. And they want to hear from you! By subscribing, they’ve raised their hand to say that they’d like more information about you and your business. Today, I want to take you behind-the-scenes as to why I made the switch from Aweber – a long-standing, popular solution, to the new up-and-coming ConvertKit. Because switching everything and everyone over is not an insignificant undertaking – so I want to be sure you make that choice wisely. Let me say right out of the gate, that I would still recommend Aweber to business owners. It’s a great solution and is well regarded in the industry, particularly for their rigour...
5 helpful steps to take before you begin a new project

5 helpful steps to take before you begin a new project

It’s the season of action and energy. After months of rest and play, we’re officially in back-to-school, back-to-business, back-to-life mode. Everywhere you look, people are digging in and making stuff happen. And for many of us, that means getting a new (or neglected) project up and running – whether that’s building a new product or program, offering a new service, finally getting those business systems in place, writing a book/ebook/freebie or launching a new workshop. Today, I want to go practical and give you five helpful steps you can take before you begin that new project. These steps will help set you up for success and get you started on the right foot. Step #1: Get clear on the scope, the why and the objective of the project Before you begin, you need to be clear on what your project is, why you’re doing it and what you hope the outcome will be. I’ve seen too many entrepreneurs start something just because it seemed like a good idea in the moment or they saw someone else do it and figured they should too. This is not a strategic way to make decisions in your business. Any project you start takes effort, resources and time — all that could be allocated to something else — so be sure that what you’re embarking on is the best strategic move for your business, right now. Knowing your why means that you have a bigger vision and purpose behind the project. This is what will keep you moving forward when you get into the messy middle (read: it feels hard). And finally, you...

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