BPP #007: Growth Strategy No. 2, Position your business for smart growth

BPP #007: Growth Strategy No. 2, Position your business for smart growth

Welcome to episode #2 of the Growth Series! Last episode we talked about why it’s critical to deadhead your business as a precursor to growth. Missed it? Catch up by BPP #006 . On today’s episode, we’ll focus on positioning your business for smart growth. Because growth for the sake of growth is neither smart nor fruitful. In fact, it’s a fast path to burnout, mistakes and disappointment. Instead, let’s create a smart growth path that aligns with your priorities, capacity and readiness for risk. Go have a listen, and then work through the printable that accompanies this episode. If you spend 15 minutes now, you’ll save yourself a lot of stress and frustration in the future. Growth for the sake of growth is neither smart nor fruitful. Click To Tweet Position your business for smart growth. Click To Tweet Ready to grow your business? Here’s what you need to ask first. Click To Tweet   Resources mentioned: BPP #006: Growth Strategy No. 1, Deadhead your business  Position your business for smart growth — free printable   Subscribe to the next three Growth Series episodes!   Thanks for listening! I want to thank you for listening and to those that have taken the time to review the show. If you like the Beyond PRO Podcast, please consider leaving an honest review in iTunes. Your review goes a long way to help this podcast get found by more people. Thank you! You can review & rate the show here Beyond PRO Podcast. Here are a few recent reviews – thank you!!  I am so encouraged and motivated by Stephanie and her business...
BPP #004: How to life-proof your business

BPP #004: How to life-proof your business

Have you life-proofed your business? That’s what we’re talking about on today’s episode of the Beyond PRO Podcast. This topic is personal, because I recently had a significant back injury that impacted my ability to run my business. As I navigate this, I’ve been thinking about what we as small business owners need to do to make sure our businesses are ready for any life event – expected or unexpected – that comes our way. In this episode, I give you five things you should have in place if you want to truly life-proof your business. If you don’t yet have them, that’s ok – but start to build toward them during your CEO time. In the resources listed below, you can download a free checklist that you can use to work through each one so when life throws you a curve ball, you’ll be ready. Have you life-proofed your business? Here are 5 steps to be ready for a curve ball. Click To Tweet   What are you doing/going to do to life-proof your business? I’d love to hear. Tweet me at Twitter, let me know on Instagram or pop over to my Facebook page and join the conversation. Resources Mentioned: Life Proof Printable How I had a baby and doubled my income – Denise Duffield-Thomas CEO Fast Track  Thanks for listening! I want to thank you for listening and to those that have taken the time to review the show. If you like the Beyond PRO Podcast, please consider leaving an honest review in iTunes. You can find the show Beyond PRO Podcast. Here are a few recent...
“I’m no longer in a constant state of flux.”

“I’m no longer in a constant state of flux.”

Let’s get right to it. If there was a singular piece of advice I could offer a small business owner — whether they’re brand spankin’ new to business, or a seasoned pro — it’s to get clear on their strategic priorities and construct their workflow, activities and commitments around those priorities. Anything that doesn’t support them, gets cut or put to the back burner. Because there are always 86 quadrillion things you could be doing, but likely only a few you really should be doing in service of your business. When you honour those priorities, your business just works better and you stay out of the weeds. Focus isn’t always easy, but it is imperative. Click To Tweet And that’s exactly what Heidi did after taking My PRO Plan with me. Heidi and her husband run Rock Canyon Coffee (one of the MANY reasons I like Heidi so much- wink wink), and they’re looking to really scale up this year. She needed a plan. Here’s her story: “Rock Canyon Coffee is me, Heidi, and my husband Craig. He makes a great product, I make a great business. We’re a micro-roastery focused on the art and craft of roasting coffee – creating rich, deep, flavorful brews without bitterness and bite. We believe in bringing our community together, one cup at a time. My roles focus on creating systems to streamline all the nitty gritty details of running a business. I love connecting with both our wholesale clients and our retail customers by writing articles for our blog, posting to social media and creating old fashioned face to face events. Before...
The 3 Phases of Small Business Ownership

The 3 Phases of Small Business Ownership

It’s been my experience, that every small business (we’re talking solopreneurs and businesses with teams of five or less), have three distinct phases they can travel through. Some may stay stalled out and stuck at phase one, many more will make it to phase two and only a select few will transcend and enjoy the fruits of phase three. Before I reveal these phases, let me be crystal clear. Every entrepreneur has the potential to reach phase three. It’s not reserved for those with access to funding or a wealthy partner. It’s not only for those without kids or those with a team of staff to support. In fact, few external factors actually even impact which phase a business owner will be in. Because your business success starts and stops with you. Click To Tweet Let’s start by breaking down the three phases of small business ownership: *It’s important to note that these three phases are not marked by longevity in business. Phase 1: Hobbyist For many, this is the early stage of business — whether it’s the seed of an idea, or a side hustle while you work your day job, or the beginnings of a true enterprise. So while it’s often characterized by the start-up entrepreneur, the truth is that many seasoned business owners still find themselves in hobby-land years after starting their business. Characteristics of a Hobby Business:  There’s no clear plan in place around how the business will make money, attract customers and what to focus on Business is making very little money and money made is going right back into the business (e.g. no...
Luck is the residue of design

Luck is the residue of design

Prevailing wisdom would suggest that luck is something that happens to us. That it’s external and not in our control. When we say things like, “She got a lucky break,” or “As luck would have it,” or “A stroke of luck” what we’re really saying is that some force stepped in to bring a positive circumstance to someone. And that force is in the driver’s seat as to who gets it and who doesn’t, and when it arrives. While this is a tempting and easy explanation for why it appears that some people get more of what they want (money, love, status, success etc), it’s simply untrue. Luck is the residue of design. You know those people you idolize or compare yourself to? They aren’t lucky, they just make different choices. They aren’t overnight successes, they regularly put into motion of a series of decisions and actions that cumulatively lead to the ‘lucky breaks’ you now witness with wonder (and perhaps a bit of envy). They may…. Have made a choice to publish content every week instead of only when they felt like it. Or they made a choice to reach out to influential people in their market instead of hiding out hoping to get picked. Or they chose to start charging a fee that would actually support the lifestyle they desired. Or they purposefully designed a work schedule that would afford them every Friday off with their family. They are intentional and deliberate about moving from an idea (desire) into action (outcome). Because business (and life) is just a series of choices. Click To Tweet Choices that bring you...
It can’t all be that important

It can’t all be that important

Not everything in your business deserves equal priority or focus. Yes, we wear many hats, and we have an endless to-do list, but the danger is believing that one task is just as important as any other. I think of it like food. Ten calories from a carrot is different than 10 calories from a cupcake. Yes, a calorie is a calorie – but the former provides a lot more benefit than the latter. It’s the same in business. An hour spent ‘networking’ on Facebook is not the same as an hour spent optimizing your back-end systems to save you time and money. As entrepreneurial leaders, one of the top skills we need to learn is discernment – deciding what’s most important, what needs to go and what can be tabled for later. Because it can’t all be that important. When everything is a priority, nothing is – and your business success will get sacrificed on the alter of trying to do it all. In any given period of time, you can only put your best energy toward a few things, and to pretend otherwise is crazy talk (and setting you up for major overwhelm and stress). That’s why I teach that you should get clear on their strategic priorities FIRST. You can pick them for the quarter or the full year – the timing doesn’t matter nearly as much as the focus. Your strategic priorities are the overarching areas of importance that deserve your attention, focus and resources. What is MOST important to the success of your business right now? Pick 3-5 priorities that best align with the vision...

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