Re: Going Pro – Behind the Scenes magazine (name TBD) – Joint Venture Opportunity – March 2011
Thanks for taking the time to review – I really appreciate it!
I’m not going to beat around the bush. I have an exciting idea to share and I want you to play a starring role.
You are an entrepreneur I truly admire and I’d like to invite you to be one of 16 rock-star entrepreneurs featured in my “Going Pro – the Untold Stories” (name TBD) bi-annual online magazine to be launched March, 2011.
Here’s the gist:
I’m putting together a free online magazine featuring the stories of 16 rock-star women entrepreneurs. Through a series of Q & A interview questions, these women will share how they went from start-up to superstar.
The magazine will be professionally designed and will include 16 Q & A style interviews, feature articles, inspired action steps, compelling quotes and targeted ads.
SO – you may be wondering why I want to do this project. Good question!
Here’s my big WHY –
THE NEED:
Every day, I talk to women entrepreneurs who really want to up their game. They’ve already had some degree of success in business, but something is preventing them from really taking their business to the next level. It might be time, it might be resources, it might be lack of knowledge or it might be fear.
Either way, they’ve had enough and they are ready to put excuses behind them and just do what it takes to build the business of their dreams. They are just DONE – done with all the crap of the past, and feel absolutely committed and ready to take a big leap forward and finally GO PRO.
And they need your help!
I hand-selected each of you because of the impact you’ve made on helping me grow my business (whether you know it or not!).
I know that people are itching to get a backstage look at what made someone successful. They are asking themselves: What was their tipping point? What did they have to overcome to get where they are? What can I do to create that kind of a brand for myself?
THE GOAL:
My primary goal is to inspire, inform and empower these women to take strong and strategic action in their businesses. I want YOUR stories to show them the way forward and be a source of energy when they feel like it just might be a bit too hard. I want to show them that it can be done through hearing from people who were once in their shoes.
I want this to be a truly kick-ass resource to help these women entrepreneurs step into some big shoes with confidence and know-how. And I’ll be launching it as a free gift in March 2011.
I’ve made it really easy to be involved.
Each JV partner will contribute:
- Answers to 6-8 questions (sent via Google Docs)
- A brief bio and headshot
- Their “Go Pro” motto (quote, mantra, phrase)
- A ¼ page ad or blurb featuring a product, program or service (optional)
- A 500 word feature article (optional)
PLUS:
- An exclusive gift* (not available anywhere else for free) to be included in a special virtual bonus backpack of Going Pro tools and resources.
*This special virtual bonus backpack is designed with list-building in mind. So, here’s how it works:
– You’ll provide a landing page URL where subscribers can collect your gift without having to opt-in.
-You’ll then offer a surprise or bonus gift that compliments your initial gift (e.g. worksheet, checklist etc). To access this extra value gift, visitors will be required to opt-in.
This strategy works because it’s based on the law of reciprocity – when given something for free, visitors feel compelled to return the favour.
Result? Your list grows instantly with integrity, value and purpose.
*Note: Consider adding an autoresponder campaign that’ll help convert some of those subscribers into customers.
Here are the benefits to you:
- The opportunity to grow your list of women entrepreneurs burning to build their businesses and learn from the very best
- The chance to profile your expertise (feature article) and any upcoming program/product (ad placement)
- A beautifully designed bi-annual online magazine (PDF) to be shared as a free value-packed resource to your audience
- Being featured in the inaugural issue
- Being positioned as one of the true Rock Stars alongside 15 other highly successful women entrepreneurs
- A chance to share your success story with many new readers and remind your current fans why they adore you
- An opportunity to support an up-and-coming highly-motivated entrepreneur (yes, that’s me) build a successful and meaningful business
Timeline:
Creation: January 1 – February 15, 2011
- Q&A response – January 25, 2011
- Bios & headshots – January 25, 2011
- Go Pro motto – January 25, 2011
- Feature Article – February 1, 2011
- ¼ page ad – February 1, 2011
- Landing Page URL – February 8, 2011
- Digital freebie – February 8, 2011
February 2011 – Magazine in production
Launch: March 1, 2011
Promotion:
My big goal is to ensure that everyone gets as much value out of this experience as possible – from list-building to visibility to credibility.
As a JV partner, I’ll ask you to commit to a simple 3-phase email campaign kicking off March 1, 2011.
Phase 1: Invite – initial invitation to your list, announcing the Going Pro virtual magazine and bonus backpack.
Phase 2: Remind – send your list a courtesy reminder
Phase 3: Reminder or Reminder plus Going Pro Coaching Program Up-Sell Invite – send your list one final reminder, plus announce exciting contest news and Going Pro Coaching Program (should you choose to be an affiliate – optional).
Plus: social media broadcasts
Contest Details:
One lucky subscriber who joins in to my signature Going Pro coaching program will have the opportunity to be featured (cover shot and feature article) in the fall magazine edition. The winner will be chosen in Summer 2011 and announced as a teaser before the fall magazine is published. This is an additional leverage opportunity for you, as you’ll be able to send it to your audiences again in the Fall with the new edition, plus the premiere edition.
GOING PRO JV Headquaters:
To keep things simple and streamlined, once you sign on, you’ll receive a link to the Going Pro JV Headquarters with all the details, including:
- JV details and deadlines
- Email messages for your list
- Social Media messages to post
- Going Pro Signature Program details
- Affiliate opportunities
- Ad specs and article guidelines
- Confirmed JV partners
Ok, next Steps:
Please send me an email at stephanie@stephaniepollock.com to let me know if you’re on board. You can also connect with me on Twitter at @Steph_Pollock. I will follow up if I don’t hear back. All partners to be confirmed by January 22, 2011 to meet our March 1 launch date.
Note: Please be sure to check your marketing calendars in advance to ensure you’ll have time in your schedule for the promotion activities. I totally appreciate how busy you are!
I’m more than happy to schedule a brief phone call to go over the project if you have any questions that can’t be answered by email – or if you just want to learn a bit more about me and my biz.
Thank you. Thank you. Thank you.
I look forward to working with you and continuing to learn from you.
Stephanie
Stephanie Pollock
Personal Branding Strategist & Coach
www.stephaniepollock.com
stephanie@stephaniepollock.com
