This is part two in a 7-part series on Personal Branding. Read part one here.
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So….
You may be asking, “Why do I need a personal brand?” or “What can a personal brand do for me?”
Short answer? A lot.
In an over-saturated market, standing out from the crowd is critical. If you don’t, you’ll merely blend into the background with other service providers offering the same thing as you.
What sets someone apart – what separates the common folk from the superstars – is a clear, compelling and powerful personal brand. That brand doesn’t have to be big and it doesn’t have to be controversial – but it has to be YOU. And it has to speak to your target audience.
We all know those women in business who really stand out – we’re drawn to them and find ourselves asking, “How did she do it?” Here’s the little secret – that kind of success didn’t come from magic or money – it came because she identified and leveraged her own personal brand in an authentic and powerful way. Sure, there were business processes and systems involved too – but that’s just the nuts and bolts of being an entrepreneur.
But just like the winners of any reality show competition, the women who make it big in business figure out early on that their quickest ticket to fame is by being themselves.
So, if you really want to rise above the competition – it just takes being you. Because who can compete with that?
Building your personal brand changes the game. It sets you apart and gets you noticed. It helps you attract your perfect clients or customers and it builds trust and loyalty. And it makes marketing your business a breeze because you know exactly what you need to say and to whom.
Unlocking your personal brand is the key to your future. It really is that bold. If you REALLY figure out who you are, what unique gifts you have and what THE very best way is to express them, you’ll rock it out of the park.
You’ll be unstoppable.
