Writing
Essays, articles & weekly Leadership Letters
How I grew my list by 1500 in one week
On most days, business revolves around moving things forward, one step at a time. It’s about writing that blog post or serving that client or working on that product we’ve had sitting on our desktop for six months. These are all important elements to running a...
Why I’m writing 50,000 words in 30 days.
I’ve just taken on a monster challenge. It’s called NaNoWriMo and the goal is to write 50,000 words in the month of November. It’s targeted at authors and the aim is to help them write a book in a month. Now, I’m not writing my book this month (although I will...
Free Webinar: The Cure for the CopyCat Brand
My recent post about the Curse of the CopyCat Brand generated a bit of buzz around these parts. A whole shwack of people came out of the woodwork to tell me (mostly behind closed doors) that they had been copied online and had anything from a sentence or two, to...
The curse of the copycat brand
It happens easily enough. You're searching online for ideas, checking out your competition, and just getting a sense of your industry's best practices. You stumble across a website that just lights you up. It speaks to you in a way most don't. You're transfixed....
5 Branding Lessons from Steve Jobs
The world lost a true genius yesterday. Steve Jobs was a visionary, change agent and innovator. I'm deeply saddened by his passing - for his family of course, but also for the greater world community. It struck me last night that I am sad partly for what will never...
The pull of your unrealized potential
Why did you become an entrepreneur? I'm curious to know... I've told a lot of stories over the years about why I left my 6-figure corporate gig for the highs and lows of being my own boss. The stories have gone from wanting to be available for my kids, to not...
The business story you need to stop telling
We make things too hard. Too complicated. We tell ourselves the story that it has to be hard to be worth it / valuable / true / real....whatever. And this leads to all sorts of spinning. Wondering if we're on the right path. Wondering if we can do it. Wondering if...
Are you my right person?
If you’ve been following me for any length of time, you know the importance I put on finding your right person.
I talk about it so much because it’s gotta be one of the most important pieces you can possibly figure out in your business. And it’s the one that trips people up the most (or they just neglect to do it).
You can call it whatever you want: your right person, your ideal customer/client, your customer avatar. Whatever. Doesn’t matter what you call it – it just matters that you figure it out. Now. Like right now. 😉
Tweet Chat TONIGHT on Personal Branding
6pm MST, 8pm EST #IAWBOchat
Tonight I'm the guest expert for IAWBO's (Institute for Aspiring Women in Business Online) first ever Tweet Chat. IAWBO's founder, Gina Bell (@ginabell) and I (@steph_pollock) will be discussing personal branding and how you can begin to Brand Your Brilliance! Will...
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