Writing
Essays, articles & weekly Leadership Letters
Your Ticket to Greatness
*This is part three in my 7-part series on Personal Branding. You can read part #1 here and part #2 here.* Show me a woman who's got a killer stand-out brand, and you'll show me a woman who KNOWS what makes her great. She's got an air about her, doesn't she? A...
What You Have That Your Competition Does Not
This is part two in a 7-part series on Personal Branding. Read part one here. *** So.... You may be asking, "Why do I need a personal brand?" or "What can a personal brand do for me?" Short answer? A lot. In an over-saturated market, standing out from the crowd is...
You Don’t Have to be Madonna to Stand Out.
I'm launching my 7-part Personal Branding series today, and what better way to kick it off than with a brief overview of what a Personal Brand really is. *** YOU are a brand. Whether you like it or not. YOU are a brand. And your brand is your single, most important...
The future’s so bright, I gotta wear shades
Let me ask you - What's your vision? What's your business big picture? What are you creating? And WHY are you creating it? If you want to grow a business that is sustainable, fun and successful - you need to have an answer to these questions. It's all about vision...
A Clean Slate
Happy New Year! Today you have the wildly exciting opportunity to start with a clean slate for 2011. That means you can let go of all the crap that held you back in 2010 and truly make this year, YOUR year. You can finally: get clarity of what you do and who you do it...
Do they know, like and trust you?
If you've been around the marketing block, you know that a basic fundamental principle of marketing is to get people to know, like and trust you. Do this well, and you'll convert prospective people into clients, and build a community of raving fans, affiliates and...
What epic technology fails can teach us
This was not the blog post I intended to write. I'm sure I was going to wax on poetically about something interesting, but we'll have to save that for another day. You see, today I experienced an epic technology fail. Perhaps not epic to you. But it sure rocked my...
The Top 7 Ways to Know You’re Ready to Go Pro
So, you think you're ready to Go Pro? Fabulous! But how can you know for sure? You can't - there's no 100% guarantee. Going Pro means taking a leap into the unknown. But here are 7 ways to know when it's time to jump. You know in your gut that you're worth more than...
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