One of the few TV shows I’m hooked on is, The Next Food Network Star.
My husband and I both curl up on the couch each week to watch a foodie’s version of American Idol. The basic premise involves 15 want-to-be food celebrities vying for their chance to be the next Bobby Flay or Rachael Ray.
This show is the ultimate lesson in personal branding.
Last night, Justin B was voted off.
This was surprising to no one (except him) but it was a powerful reminder that it isn’t enough to be excellent.
Justin was likely one of the best chefs in the competition. Rarely did the judges find fault with his culinary concoctions.
The challenge with Justin was his inability to bring his personality or his P.O.V. (point of view) to life. Whenever he was in front of a camera (a key component of the job) he froze. He didn’t smile, he didn’t bring his personality out and he didn’t communicate what made him unique.
He was forgettable at best.
It’s easy to think that skill is what’s most important. And it’s easy to get scared and hold back because you don’t have enough experience or expertise or education.
But the truth is, that’s only part of the equation.
An authority brand is made up partly on experience and expertise, but also on confidence and credibility. And that is built by showing up fully, taking a stand for something and not holding back what makes you – you.
The bottom line?
All the expertise in the world means nothing if you’re forgettable.