A fire was lit yesterday.

After yesterday’s teleclass, “The Cure for the CopyCat Brand,” women started emailing me saying that they’ve had elements of their brand copied. And some even had the courage to cop to the fact that they had done it themselves.

Brilliant.

It means that people are starting to think about it. And that’s a good thing.

Because frankly, I’m just sick of the me-too branding popping up every where I turn online.

Branding is about differentiation and finding that unique point of interest that sets you APART from others who do what you. It isn’t about doing what everyone else does just because that’s the trendy thing to do.

I want you to dig deep and have the courage to figure out your own bold brand message, style, personality and voice – and then bring that forth in your business.

I want you to take the principles of what works online and translate it to your business without needing to copy and paste.

I want you to trust yourself enough to defy convention and blaze your own trail forward.

I want you to believe that you have something important to say.

I want you to do the work.

Great brands weren’t built overnight. And they sure to hell weren’t built from any blueprint or formula or cut and paste model.

Steve Jobs never said, “look at what our PC partners are doing – let’s just pick up those elements and change a few words and colours, and slap it on our site. If it works for them, it’s going to work for us.”

Apple is the company it is today BECAUSE it has been willing to do something different. To think differently. To push creative boundaries.

That’s what makes Apple great.

Do you want to be good, or do you want to be great?

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If you’re ready to be great and step up and into the brand potential you KNOW is in there (and it is friends – I promise), then I’ve got a great place to start.

Join me for a special 4-part teleclass series, “My Brand, My Way” starting December 1st.

In this series, we’ll explore some of the most important elements of an authentic and well-aligned brand. We’ll get you on the path to carving out a unique and powerful persona that holds no comparison to anyone else. And we’ll uncover some hidden gems about your brand that you can start leveraging to stand out.

What is covered:

  • Brand Basics – why your brand is your most valuable business asset
  • Brand Essence – what’s at the heart of your brand?
  • Brand Personality – what makes you – YOU? What quirks and personality traits can we start incorporating into your brand?
  • Brand Voice – what is the voice of your business?
  • Brand Style – what’s your signature brand style?

Here’s how the course works:

We’ll have 4, one hour calls over the course of one month. Each class will focus on a particular element of your brand, and there will be a homework assignment after each call.

If you can’t make the calls live, they will be recorded and sent to you within 24 hours of the class. You can download the MP3s or listen online.

How much does it cost:

$47

This could be a lot more, but I REALLY want to help you build a brand that’s the best reflection of you. Me-too brands be gone!

When is it?

December 1
December 8
December 15
December 22

Each all will be held at 1pm MST / 3pm EST.

If you’re unable to make the calls live, the recordings will be available within 24 hours.

*BONUS: for the first 15 that register, you’ll get a bonus Q & A call with me on January 5

Ready to create that powerful and profitable brand, and say goodbye to the competition forever?

Grab your spot here::

My Brand, My Way Teleclass Series

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